ESTABLISHED 1970 | PASSION FOR PROGRESSION

THE GULDER BRAND STORY

1970 was when our journey began.

We launched Gulder in a brown bottle, which at the time was pretty unique – nobody else had a brown bottle lager. So there we were, a bold new brand, thick with personality and confident in our product.

As with many things, we had a few teething problems, but by 1973, we had national distribution and continued to go from strength to strength. In 1987, we were repositioned as a premium lager and became the market leader.

The success of 1987 triggered great things. Gulder was exported to the UK, the US, Italy, the Virgin Islands and Kenya. Unfortunately, governmental factors put a stop to this, but not our ambitions.

Today, Gulder is ‘The Ultimate’ premium lager in Nigeria. A leader, inspiring leadership. A pioneer compelling Nigerians to chase their passions and realize their ambitions.

DEFINING THE PATH

CRAFT BEER

Gulder is now a craft beer and craft requires skill, attention to detail and precision. This is what it takes to brew the new Gulder, now reformulated to a craft beer.

By selecting the finest of ingredients like 100% premium barley for a crisp new taste and aromatic hops sourced from Bavaria, a small town in Germany, to give it a bold new aroma.

It’s then brewed with passion for an extra three days, for a full-bodied, sense-stimulating experience that makes every taste of the new Gulder an adventure.

CRAFTED WITH PASSION

THE NEW GULDER

To remain relevant in a rapidly pacing world, the brand is at the vanguard of discovery, crafting a new path for it’s identity and inspiring a new generation of lager drinkers to push beyond boundaries and find new experiences.

A journey that has led to a reformulation of the original Gulder lager into an improved beer, to give the consumer a more enjoyable drinking experience as the brand reaches to define the craft category in Nigeria.

This new Gulder is an inspiration for discovery, believing that the odds regardless, life is still yours to discover. Hence, live to discover your world of possibilities.

The all new 45cl bottle and 44cl can

CRAFTED WITH PASSION

Campaigns

We hope we can share a little good taste with you beyond the passionately crafted beer. If the work we do, makes you smile and refreshes you, then we will be assured. Cheers to campaigns that are as refreshing as the beer we craft.

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