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Brand Profile
Gulder Lager Beer was introduced in 1970 and then relaunched in 1972. Gulder was introduced on a platform of uniqueness and distinction for the confident, socially active man driven by a desire for success.
Gulder comes packaged in a unique brown bottle (at the time of launch, the only brown bottle in Nigeria) with masculine features. 5.2% Alcohol content.
Taste Profile
Gulder is a bitter-tasting beer that is full bodied and refreshing.
Gulder Lager Beer is:
· The most distinctively bitter-tasting beer
· The beer for the most discerning drinker
· The beer for the real man
· The beer for solid enjoyment
· The ideal beer for celebrating success and achievement
Brand Mission & Vision
Gulder Mission
To remain the beer of choice for the discerning and confident man who is driven by the desire for success and achievement.
Social Responsibilities
Gulder leverages on the mass appeal of football and reality shows to remain close and relevant to the consumers. In 2006, Gulder brought the World Cup and Nations’ Cup events live on TV to millions of Nigerian fans. In addition, Gulder is sponsors community football tournaments around Nigeria especially during the holiday season.
The Gulder Ultimate Search will continue to be a yearly event for our drinkers to enjoy and be a part of.
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