After 44 years in the market, Gulder, the beer launched in 1970 with an unconventional brown bottle, stunned consumers again as it ushered in another unique packaging on Saturday September 6th. The new bold, brown bottle comes with an attractive golden stenoil and Gulder embossed on both sides. more



Gulder, a leading lager brand from the stables of Nigerian Breweries, is back again with its world-famous physical contest show Gulder Ultimate Search. The longest running ‘100% local-content’ entertainment programme in Nigeria. At a media gathering, on July 1st 2014 at the Nigerian Breweries Head Quarters in Lagos, the producers promised another thrilling season of adventure, suspense and drama. more


The 10th edition of Nigeria’s first 100 per cent local content reality TV show, the Gulder Ultimate Search, is set to kick off. As viewers anxiously await who the contestants of this year’s edition will be, and what challenges they will face in the jungle, the audience has been saddled with the very first task of choosing this year’s Gatekeepers. more



National premium beer brand from the stable of Nigerian Breweries Plc, Gulder Lager, broke fresh grounds in advertising by unveiling a new television commercial tagged, The Ultimate Arrival. While the average timeline for conventional television commercials range from 45 seconds to a minute, the new Ultimate Arrival TVC spanned over 4 minutes. more



Teeming fans of Gulder Ultimate Search, Nigeria’s first and longest running 100 percent local reality TV show, can follow all the excitement and thrills from the show on the Gulder Ultimate Search Official Website. Click HERE for all the latest news info, evictions and photos.


Signs that this year’s edition of Gulder Ultimate Search will be a bundle of intrigues, suspense, fun and excitement have started to manifest. Yet, the show will not be beamed on TV until Saturday, October 20, 2012.
This is because more than 30,000 individuals registered their interest to participate in Nigeria’s first reality TV show. ... more


Distinguished Gentlemen of the Press,
The Gulder brand has been in the Nigerian market for over 40 years and the brand continues to pioneer innovations to satisfy the Nigerian consumer. You would recall that the brand in 2004 introduced the very first 100% local content reality Television programme in Nigeria tagged ... more


Teeming fans of Gulder Ultimate Search, Nigeria’s first and longest running 100 percent local reality TV show, have the opportunity of choosing the best champion to have emerged since the programme made its debut in 2004. ... more



TK Football Academy has emerged the winner of the 2012 edition of Nigeria’s foremost grassroots football competition: The Gulder Ultimate Five-A-Side Football (GUFAF) competition. To emerge as the winning team, TK academy beat Sheriff FC by three goals to one via penalty shootout; ... more



The Nigerian Football Federation (NFF) has officially endorsed the third edition of the Gulder Five – A - Side Football Competition. The body’s intent was made known via a letter dated March 22, 2012 and signed by the Federation’s President, Alhaji Aminu Maigari ... more



The signs that this year’s edition of Gulder Ultimate Search promises to be fun and excitement have started to manifest. Barely 3 weeks after registration opened, over 20, 000 Nigerians had registered to participate in the reality TV show. Just about 20, 000 individuals registered for last year's GUS. This increase in the number of willing contestants clearly reflects the popularity of GUS as longest running, 100 per cent reality TV programme ... more


With the presentation of keys of brand new Honda Accord 2011 model cars to Messrs Ubong Ekpe, Nsude Emmanuel and Akaanmongu Marcellinus, the 2011 edition of the Gulder National Consumer Promo came to an end. Thus, the curtains were drawn to what has been described as one of the most successful customer loyalty rewards schemes in recent times ... more


Consumers around the nation who are loyal to the ultimate choice in beer – Gulder - must feel very proud right now. That their beloved brand has been showing uncommon love and appreciation to many amongst them, through a customer-reward platform, provides a good reason to strengthen the already existing bond with it and make their patronage, a life-long affair ... more


One beer brand has been generating buzz and excitement around Nigeria, not only in bars and restaurants, but also in homes. Gulder, popularly called the Ultimate beer, has turned around the fortunes of many Nigerians by its decision to reward loyal consumers of the beer brand, through the 2011 edition of the Gulder National Consumer Promotion ... more